Product
An AI support agent that actually knows your product
Gup learns from your docs, answers on your site, hands off cleanly when it should, and gets sharper from every conversation your team reviews.
Platform
Everything your team needs to run AI support
Knowledge
Ground answers in docs, PDFs, and sources you approve.
Learnings
Turn handoffs into draft Q&A, then publish into agent knowledge.
Inbox
Handoffs with ticket numbers, macros, tags, contacts, filters, and light routing rules.
Email channel
Forward support@ to Gup, reply as your brand — same AI and inbox as the widget (Scale).
Availability
Set human hours, collect contact details or callbacks when offline, and offer WhatsApp as a fallback.
Team & roles
Invite members with Owner, Admin, Manager, Human agent, or Viewer access.
Playground & deploy
Test privately, publish, and embed with branding, home social links, and bot protection.
Insights
Deflection, knowledge diagnostics, and Action analytics — so you know what to fix next.
Shopify Actions
Live order lookup and product answers from your store — verified, read-only, per agent (Growth+).
Capabilities
Built for real support work
Answers from your knowledge
Grounded in the sources you approve — docs, help center articles, and product notes — not generic internet guesses.
Sounds like your brand
Tone, color, launcher, and languages stay on-message so support feels like your team wrote it.
Hands off when it should
Escalate to a human in the inbox with full context — or collect contact details, a callback, or WhatsApp when nobody is online.
Improves from real conversations
Review draft learnings from handoffs and publish them back into knowledge from the dashboard.
Train Gup on your knowledge
Set up your first agent in minutes.